A virtual event reaches new heights.

UPP2 Case Study

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The Project

UTM Pilot Program (UPP) is an FAA partnership with industry leaders. Its purpose is to test and evaluate technologies, standards, and procedures required to support Unmanned Aircraft System Traffic Management (UTM) operations.

The Challenge

The UPP Phase 2 in-person flight demonstration was canceled due to COVID-19 restrictions. To communicate program progress, UPP2 would need to go virtual.

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The Solution

In a few short weeks, KAIA coordinated across many departments to collect media and interview speakers as the online event platform was being created simultaneously. Existing photos, videos, and charts were quickly adapted to the new virtual format. It was decided that some speakers would present live on the event day, while others would be pre-recorded. To ensure a high quality event, we shipped professional recording equipment to speakers and coached them on set-up.

A drawing showing various considerations to plan a virtual event

This project included:

  • Graphic Support
  • Video Production
  • Live Event Support
  • Technical Coaching
  • Brand Storytelling

Based on years of production experience, we adapted the customer’s video sharing service to function as a virtual control room. This innovative approach created simultaneous video conference calls: a front-facing feed that the attendees would see, and a second “behind the scenes” feed for our staff and speakers.

The Outcome

The event was an unqualified success that impressed management and industry alike. Our story structure engaged the audience by artfully framing the topic and illuminating the reason for the technology. The virtual format reached more busy people than an in-person event ever could. In addition, the video recording of the event was repackaged and made available online, extending the impact of the initial investment.