How to Win Grants: Harnessing the Power of Video to Secure Funding for Your Organization

Grant funding is a lifeline for nonprofit organizations, small businesses, and government agencies. The competition for grant money is intense, and grant seekers must differentiate themselves to stand out from the crowd. One increasingly popular and effective way to do this is by incorporating video into grant applications, which can help convey your organization’s story and project vision in a compelling and memorable way. In this article, we will take a look at using video to enhance your grant proposal and increase your chances of winning grants. Securing grant funding is fiercely competitive, and your organization is constantly seeking ways to stand out and capture the attention of potential funders, such as government grants, private foundations, and other funding institutions. Grant proposals should be engaging and memorable, but many lack the emotional connection and visual impact that can set them apart from the competition. Many organizations submit written grant proposals, but few have tapped into the power of video content to strengthen their applications.

What are the basic elements of a winning grant proposal?

Win the Grant with video; get the money, secure funding.

Research potential funders and their grant opportunities

Investigate funding institutions, including private foundations, government funding sources, and other grant making organizations. Understanding the eligibility requirements, focus areas, and funding source preferences of these potential funders will help you tailor your grant application, including your video content, to their specific interests.

Prepare a comprehensive project budget

Most funders, including government grants and private foundations, require a detailed project budget as part of the grant application process. Clearly outline the costs associated with your project, including those related to producing and distributing the video content, and demonstrate how the requested funds will be allocated responsibly and effectively.

Craft an engaging executive summary and cover letter

Your executive summary and cover letter are crucial elements of your grant application, as they provide the first impression for funding agencies. Make sure to clearly explain your proposed project, its objectives, and the benefits it will bring to your service area or the general public. Consider incorporating a brief mention of the video content in your cover letter, emphasizing the emotional connection and time-bound nature of your project.

How to use video in a grant proposal?

Creative video agencies have expertise. Close up editing video and enjoy with job create content upload to social media.

Develop a compelling video for your grant proposal

Creating an engaging and impactful video is essential for capturing the attention of potential funders. A well-produced video can effectively showcase your organization’s mission, highlight previous successes, demonstrate the need for your project, and establish an emotional connection with funders. Aim for a concise video that runs between 2 to 5 minutes in length, ensuring that it complements and supports the written portions of your grant application.

Identify your story and key messages

Before diving into video production, take the time to identify your organization’s story and the key messages you want to convey to potential funders. This might include details about your organization’s history, the community you serve, the challenges you face, and the proposed project’s potential impact. Having a clear understanding of your story and key messages will help you create a more focused and persuasive video.

Collaborate with a creative video agency

Partnering with a creative video agency is not only a fun and enjoyable experience, but it is also a valuable investment in your grant proposal’s success. Creative video agencies have expertise in producing compelling visual stories that engage viewers and showcase your organization’s strengths. They can also help you develop a unique approach tailored to your potential funders’ preferences and your proposed project’s objectives.

Working with a video script writer

A skilled video script writer can emphasize the high-level takeaways that matter most to your viewers, bringing a new and different perspective to your grant proposal. They can craft a compelling narrative that highlights your organization’s mission, showcases previous successes, demonstrates the need for your project, and establishes an emotional connection with funders. A well-written script will also serve as the foundation for your video, ensuring a cohesive and engaging final product.

testimonials, behind the scenes shooting video production, camera and equipment in studio.

Incorporate visuals and testimonials

In addition to a strong narrative, your video should also include powerful visuals and testimonials from people who have benefited from your organization’s work or support your proposed project. These visuals and testimonials can provide credibility and emotional resonance, making your grant proposal more persuasive to potential funders. Consider using a mix of interviews, photos, and footage from your organization’s programs and events to create a dynamic and captivating video.

Grant formatting and follow through

Securing grant funding is essential for nonprofit organizations, small businesses, and other organizations seeking financial support for their projects. A well-structured grant proposal and efficient follow-through can significantly increase the chances of winning grants. Here are some tips on grant formatting and follow-through:

Adhere to grant guidelines and requirements

When writing a grant proposal, it’s crucial to carefully review the guidelines and requirements provided by funding sources. Ensure that you follow their instructions, including using the specified format, font, and spacing, adhering to word or character limits, and submitting all required supporting documents like cover letters and project budgets.

Structure your grant proposal effectively

A well-organized grant proposal is more likely to receive funding. Start with a compelling executive summary that provides an overview of your organization, proposed project, and funding request. Follow this with clear headings and subheadings that guide the reader through various sections of your proposal, such as the problem statement, project goals and objectives, methodology, project timeline, and budget.

Proofread and refine your grant application

Errors in grammar, spelling, and punctuation can make your grant application appear unprofessional and detract from its credibility. Before submitting, proofread and edit your application to ensure it is clear, concise, and error-free. Consider enlisting the help of grant writers or colleagues to provide an objective review and identify any areas for improvement.

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Submit your grant application on time and follow up

Funding agencies, including government funding institutions and private foundations, often have strict deadlines for grant submissions. Missing these deadlines can result in your proposal being disqualified. To avoid this, create a timeline for completing your grant application well in advance of the submission deadline and monitor your progress.

Once you have submitted your grant application, follow up with the funding agency or potential funders to confirm receipt and express gratitude for their consideration. Establish a point of contact within the funding agency and maintain open communication throughout the evaluation process.

Learn from feedback and reapply for grant opportunities

If your grant application is not successful, don’t be discouraged. Request feedback from the funding agency to gain insight into the strengths and weaknesses of your proposal. Use this feedback to refine your grant writing process and reapply for grant opportunities in the future. Persistence and learning from experience are key factors in securing grant money for your organization.


Incorporating video into your grant proposals showcases your organization’s strengths and the impact of your proposed project, increasing your chances of securing grant money from both government agencies and private foundations. Additionally, it can save time and effort by allowing you to convey complex ideas and emotions more effectively than through text alone.

With persistence, a well-crafted grant application, and the strategic use of video content, your organization is more likely to stand out from the competition and attract the attention of potential funders. Embrace the power of video in your grant writing process and watch as your organization’s success rate in winning grants improves, enabling you to further your mission and make a lasting impact on the communities you serve.

Graphic showing Phase II goals for Head Up CPR

Case Study

AdvancedCPR Solutions® used engaging video to convey the impact and importance of their proposed project, securing a $2 million Phase II grant from the National Heart, Lung, and Blood Institute.

Don’t miss out on grant opportunities by submitting lackluster grant proposals. Start developing your video content strategy today to enhance your grant proposals and boost your chances of winning grants.