THE PROJECT
JW Speaker, a company specializing in engineering and manufacturing high-performance vehicle lighting, aimed to make a lasting impression at the iVT (Industrial Vehicle Technology) Expo. The company sought to establish themselves as a forward-thinking innovation partner and develop new relationships within the industry.
THE CHALLENGE
Create a captivating long-form video for the iVT Expo that captivate the audience and showcased JW Speaker’s innovative approach to engineering and manufacturing.
THE SOLUTION
KAIA and JW Speaker collaborated to produce a 13-minute video for the virtual trade show. The video invited viewers to a brainstorming session with Gary Durian, Engineering Director. They explored present tech in near-future concepts, giving attendees an exclusive glimpse into the company’s creative process and engineering prowess. By involving a key company figure, the video demonstrated the company’s commitment to fostering collaborative problem-solving relationships with clients and partners, giving them a taste of what it’s like to partner with JW Speaker. KAIA provided video direction, production, and concept sketching services, ensuring a high-quality final product that reflected the company’s dedication to innovation.
THIS PROJECT INCLUDED:
- Video direction
- Video production
- Concept sketching
THE OUTCOME
The video not only achieved its goal of establishing new industry relationships, but also reinforced J.W. Speaker’s brand identity as an innovative, creative organization.
Positive Reception at iVT Expo
The iVT video received a strong response from attendees, successfully engaging engineers and program managers and reinforcing J.W. Speaker’s brand identity as an innovative, creative organization.
Establishing New Industry Relationships
The video opened the door to collaborative problem-solving relationships with several new customers, achieving the company’s goal of initiating new industry relationships and expanding its network.
Reinforcing JW Speaker’s Brand Identity
The video’s focus on innovation and creative problem-solving helped to solidify JW Speaker’s reputation as a forward-thinking partner in the engineering and manufacturing of high-performance vehicle lighting solutions.
Key Takeaways
Involving Key Company Figures
Involving key company figures, such as JW Speaker’s Engineering Director, Gary Durian, in the video helped demonstrate the company’s commitment to fostering collaborative problem-solving relationships with clients and partners. This approach can be instrumental in building trust and credibility with the target audience.
Measuring Success
The positive reception of the iVT video by engineers and program managers, as well as the establishment of new industry relationships and the reinforcement brand identity, indicate the success of the video in achieving its goals. By creating captivating, engaging content and showcasing their innovative approach, JW Speaker was able to effectively position themselves as a forward-thinking innovation partner within the industry.
Collaboration with a Creative Agency
Partnering with the creative agency like KAIA can help companies showcase their innovative approach and engage their target audience. KAIA’s skill in direction, production, and concept sketching guarantees an exceptional result, mirroring the company’s commitment to progress.
