Engaging video that helped win $2 million grant.

Elevated CPR Case Study

Advanced CPR logo

The Project

Clear visuals paired with a compelling story help viewers understand how products can help save lives. Phase I project development by AdvancedCPR Solutions® demonstrated how the ElevatedCPR method – a technique for performing device-assisted CPR that involves raising the head, heart, and thorax in a multi-level elevation – resulted in a neurologically intact survival rate six times that of conventional CPR.

The Challenge

To add features, improve function, and increase production volume of this lifesaving solution, AdvancedCPR Solutions® sought a major grant to fund development of the EleGARD™ Patient Positioning System.

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The Solution

KAIA created visuals to illustrate the EleGARD™ Patient Positioning System design. In addition, we created an animated video to dramatize a cardiac incident, demonstrate how the system can be used to administer Head Up CPR, explain the science behind it, and make clear how the system will help save lives.

This project included:

  • Product Design
  • Graphic Support
  • Video Production
  • Brand Storytelling

The Outcome

AdvancedCPR Solutions® received a $1.99 million Phase II grant from the National Heart, Lung, and Blood Institute of the National Institutes of Health Small Business Innovation Research Program to support the company’s ongoing research and development for its EleGARD™ Patient Positioning System.