Online product marketing video drives sales


The Project

JW Speaker specializes in the engineering and manufacturing of high-performance vehicle lighting. The company’s latest innovation, the MOSAIC frontal lighting system, is a modular and adaptable DOT-approved solution that caters to the needs of short production run on-road vehicle manufacturers. MOSAIC lights reduces development costs and shortens time-to-market.


Creating a Powerful Explainer Video: The task was to make a video for the MOSAIC lighting system. The goal was to engage product engineers and designers. The challenge was to reveal complex details in a simple and eye-catching way. This video needed to boost sales and highlight the unique features and benefits of the system.


Script Development

Working closely with the JW Speaker marketing department, KAIA crafted a script that maximized the video’s impact. The script emphasized the key features and benefits of the MOSAIC, ensuring that technical information was presented in a way that was both informative and engaging for product engineers and designers.

Creating 2D and 3D Graphics

KAIA developed 2D and 3D graphics that visually showcased the MOSAIC’s product features and demonstrated how it could be integrated into vehicle designs. These visuals helped convey the system’s design flexibility, simplified development, and affordability, making the information easily understandable for the target audience.

Video Production and Concept Sketching

The KAIA team was responsible for video direction, production, and concept sketching, ensuring that the explainer video met the highest standards. By incorporating the developed script and graphics, they produced a captivating video that highlighted the advantages of the MOSAIC.

Extending the Marketing Investment Return

To further enhance the marketing reach, snippets of the explainer video were extracted for use on social media platforms. JW Speaker could to promote MOSAIC through more channels to reach the audience and driving sales.


  • Video direction
  • Video production
  • Concept sketching


The Mosaic explainer video generated a strong response from product engineers and designers. Madelyn Wegener, Design & Marketing Specialist for JW Speaker, praised the KAIA team for the 3D visualization that showed the concept-to-reality journey vehicle manufacturers will experience with MOSAIC.

Key Takeaways

Importance of Clear Communication

One of the critical factors in the success of the Mosaic lighting system explainer video was the clear communication between JW Speaker and KAIA. By effectively conveying the project’s goals and target audience, both teams could work together to produce a video that met and exceeded expectations.

Visualization of Complex Concepts

The use of 2D and 3D graphics to showcase product features and demonstrate the Mosaic lighting system’s integration into vehicle design played a significant role in the video’s success. These visuals allowed complex concepts to be presented in a way that was easily understandable for the target audience of engineers and program managers.

Versatile Marketing Strategies

Repurpose snippets of the explainer video for use on social media platforms proved to be an effective strategy in extending the marketing investment return. By promoting the Mosaic lighting system through various channels, JW Speaker could reach a broader audience and drive sales.

Expansion into New Markets

The success of the Mosaic lighting system explainer video opens up opportunities for JW Speaker to expand into new markets and industries. By identifying the needs of other vehicle manufacturers and adapting their product offerings, they can continue to innovate and provide high-quality lighting solutions.

Discover The KAIA Difference: Collaborate With Us On Your Next Project

Are you ready to elevate your marketing strategy and bring your product to the forefront of your industry? At KAIA, we specialize in creating compelling visuals and engaging content that resonate with your target audience. Our team of experts is dedicated to understanding your unique needs and collaborating with you to develop solutions that drive results.

Experience the Power of Innovative Marketing Solutions

With our proven track record of success, as demonstrated by the MOSAIC video, KAIA is the ideal partner for your next project. We offer a range of services tailored to meet your specific requirements, including script to screen video production, event design, and online marketing.

Experience the KAIA difference; contact us today to discuss your project and reach your goals.