JW Speaker specializes in the engineering and manufacturing of high-performance vehicle lighting. The company’s latest innovation, the MOSAIC frontal lighting system, is a modular and adaptable DOT-approved solution that caters to the needs of short production run on-road vehicle manufacturers. MOSAIC lights reduces development costs and shortens time-to-market.
Creating a Powerful Explainer Video: The task was to make a video for the MOSAIC lighting system. The goal was to engage product engineers and designers. The challenge was to reveal complex details in a simple and eye-catching way. This video needed to boost sales and highlight the unique features and benefits of the system.
Script DevelopmentWorking closely with the JW Speaker marketing department, KAIA crafted a script that maximized the video’s impact. The script emphasized the key features and benefits of the MOSAIC, ensuring that technical information was presented in a way that was both informative and engaging for product engineers and designers.
Creating 2D and 3D GraphicsKAIA developed 2D and 3D graphics that visually showcased the MOSAIC’s product features and demonstrated how it could be integrated into vehicle designs. These visuals helped convey the system’s design flexibility, simplified development, and affordability, making the information easily understandable for the target audience.
Video Production and Concept SketchingThe KAIA team was responsible for video direction, production, and concept sketching, ensuring that the explainer video met the highest standards. By incorporating the developed script and graphics, they produced a captivating video that highlighted the advantages of the MOSAIC.
Extending the Marketing Investment ReturnTo further enhance the marketing reach, snippets of the explainer video were extracted for use on social media platforms. JW Speaker could to promote MOSAIC through more channels to reach the audience and driving sales.
THIS PROJECT INCLUDED:
- Video direction
- Video production
- Concept sketching